Ways of distribution

Being able to effectively distribute and promote your VR project is as important as making great content. You’ll learn how to examine your target audience and choose a VR platform that meets their needs. We’ll walk you through the process of testing your content on different platforms to ensure that your launch goes smoothly. The best ways to export different masters are explained and we give our best suggestions on how to promote your work.

INTRODUCTION

The final stage of your VR project is content distribution. This is one of the most important, yet often overlooked, stages of any VR project. A well-planned approach to distribution will ensure that your content has the biggest impact. Ideally, you should begin planning your content distribution strategy during the pre-production phase. If you identify who your audience is and the ways in which they will interact with your content, you’ll be able to select the most appropriate production methods accordingly. In this chapter, we’ll show you exactly how to approach distribution and how to publish your content.